Cities are brands, which need to be grown and communicated to attract people and businesses, political willingness and investments. Being a Smart City is not only a matter of building an inclusive, resilient, and energy-efficient community, but also a solid and acknowledged reputation.
According to City RepTrak 2017 by Reputation Institute, Sydney, Copenhagen and Vienna are the most reputable Cities in the world.
If their reputation is directly impacted by the perception of respective countries, the index shows how much City managers can improve it by investing on public safety, local attractions, sustainability, and appealing experiences both for residents and visitors – in a genuine Smart City spirit.
Full report and more details available here.